The names being considered are: Inc, Spirit, Saint, Mustard and V. Branding options were developed by marketing agency Love on behalf of the Central Office of Information and the Home Office. Love worked with the Russell Commission's youth advisory board, V20. A web site set up by online youth marketing agency Dubit will host a poll to determine the winning name.
Voters have until 18 April to make their preference known. Jo Drake, marketing officer on the Russell Commission's implementation team, said: "We have also worked with research company 2CV, which has held focus groups around the country. Dubit is doing a quantitative survey of 1,000 representative 16- to 25-year-olds. Anyone else can have a say on the web site."
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