NO - CLAUDE KNIGHTS, DIRECTOR, KIDSCAPE
There have been lots of adverts by the likes of NSPCC and NCH on TV that have included imagery to make a point. This is a harrowing subject that you cannot pussyfoot around. Bullying is a hugely destructive aspect of society and it needs adverts like this to show that it is not just a bit of name-calling, it destroys lives. Also, there is the watershed, which would ensure it is shown at an appropriate time.
YES - LIZ CARNELL, DIRECTOR, BULLYING UK
It was using some very unpleasant imagery that has generated a massive PR storm. A major concern is the effect it could have on the very many victims of bullying who self-harm. There are websites that promote self-harm already and what we do not want to see is an advert like this that puts forward new ways of self-harming involving a needle and thread.
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