NO - Professor Kevin Browne, professor of forensic psychology and child health, University of Nottingham
Public awareness campaigns have used this strategy in the past where they depict the negative side of an issue, for example heroin use. This campaign will make society less tolerant of people who carry knives, but will have little impact on knife-carriers themselves.
People who carry knives do not see these images in isolation as, day to day, they play violent video games and watch violent movies. They don't think about the consequences for their victims - it's about their low self-esteem and wanting to feel like a macho man.
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