Clearcast, the organisation that grants clearance to TV advertising, has refused permission to air the charity's advert.
The graphic imagery of a girl sewing her mouth closed, to symbolise the suffering in silence that many bullying victims endure, was deemed to be too disturbing for TV audiences.
The advert, which is part of a £1.2m advertising campaign, has been granted clearance to air in cinemas for films with a 12A rating and is also being shown on YouTube by the charity.
The campaign has been timed to mark the first anniversary of the death of bullying victim Megan Gillan, who died at the age of 15 last year after taking an overdose of painkillers.
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