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Graphic Beatbullying TV ad ban lifted

1 min read Education Social Care
An anti-bullying advert that was originally thought to be too brutal for TV has been cleared for broadcast.

The Beatbullying commercial depicts a young girl sewing her mouth shut, to symbolise the fact that many young bullying victims suffer in silence.

Clearcast, the organisation that grants clearance to TV advertising, deemed the advert unsuitable for viewers after reading the proposed script.

But after the full version of the advert was made, Clearcast decided it could be broadcast after the 9pm watershed.

Clearcast spokeswoman Alice Shelley said: "We know bullying is a really important issue and TV ads are an excellent way of making people more aware of the problem. We're pleased this thought-provoking ad can now be seen by a much wider audience."

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