The advert stated: "One in six children in the UK are sexually abused. Help stop it." But the Advertising Standards Authority (ASA) received six complaints that the information was misleading.
Following investigation, it was revealed that the statistic used was from a NSPCC report published in 2000, called Child Maltreatment in the United Kingdom.
The ASA concluded: "The evidence the NSPCC provided was published in 2000 and, although we acknowledged that there were not frequent publications in this particular area, we considered the claim was likely to be seen to be derived from current figures and represented the prevalence of ongoing sexual abuse at the time the ad appeared."
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