The Advertising Standards Authority received three complaints about the campaign, which aimed to prove that children who grow up in an abusive environment have underdeveloped brains.
One poster showed four black young men with the caption: "You are right. Kids who can kill really are wrong in the head." It went on to show two brains, one from a healthy boy, which was of normal size, and another much smaller brain from one suffering neglect and abuse.
The second advert showed a black teenager on a bike and two others harassing a white man.
Complainants said the posters implied black young people were thugs and criminals. The adverts were also considered misleading.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
