The adverts, launched today, are aimed primarily at 13-to 18 year-olds. They depict a teenage girl being abused physically and emotionally by her controlling boyfriend.
The campaign also uses an internet viral, allowing the user to interact with a 'dream' boyfriend or girlfriend in which the boy becomes abusive, challenge teenagers to recognise and reject abuse.
Other methods include television and radio advertising, as well as a dedicated website and school information packs.
Home secretary Alan Johnson said: "We want to see young people in safe and happy relationships and this means tackling attitudes towards abuse at an early age, before patterns of violence can occur.
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