The campaign, run by drugs information agency Frank, centres on Pablo the drug mule dog, who died as he was being used to smuggle cocaine into the country.
Waking from the dead, he goes on a mission to find out the truth about the risks and consequences of taking the drug.
The television adverts are aimed at 15- to18-year-olds and direct young people to the Frank website.
Alan Campbell, Home Office minister, said the campaign emphasised the wide-ranging harms caused by cocaine.
"While cocaine use among young people has remained stable and the number of seizures of the drug has increased by more than a third," he said.
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