In an evaluation of its "Brain Warehouse" advertising campaign, launched last October, researchers found 57 per cent of 11- to 24-year-olds had taken on board the message that cannabis use is likely to damage your mind, compared to 45 per cent last year. In addition, 63 per cent of young people thought ecstasy would damage their mind, compared to 52 per cent last year.
Messages about the physical effects of cannabis are also getting through, researchers said, and more than three-quarters of young people (76 per cent) had a negative perception of a cannabis user.
A Home Office spokesman said: "Drug use is falling and this has been a long-term trend. Education such as these adverts is key to cutting down on drug use."
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
