YES - PROFESSOR SIR IAN GILMORE, chair, Alcohol Health Alliance UK
Currently, alcohol adverts are only banned during programmes where the vast majority of the audience are under 16. Yet as we know, millions of children regularly watch programmes aimed at adults. The problem is that children are receptive interpreters of media messages. Successive studies suggest that the volume of advertising to which they are exposed to affects both the age at which they start drinking and how much they then drink.
We have a consensus in this country that an alcohol-free childhood is beneficial to a young person's development. It's time the rules governing advertising caught up.
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