Guidance published by The National Institute for Health and Clinical Excellence (Nice) suggests there should be a review of the current advertising codes to ensure that children's exposure to alcohol advertising is as low as possible.
The guidance recommends that where alcohol advertising is permitted there is adequate protection for children and young people; all alcohol marketing, particularly when it involves new media and product placement, is covered by a stringent regulatory system; and that Ofcom, the Advertising Standards Agency and the government should keep the current regulatory structure under review.
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