Let's Get Positive: challenging negative stereotypes of young people in care aims to support local authorities and others in promoting positive, accurate stories that reflect the ambition and achievements of young people in care.
It contains advice on developing a media campaign, including guidance on writing press releases and involving young people in interviews. It also includes good practice case studies and a care information kit for journalists.
Accompanying the guide is a 10-minute video, We're Proper People: the truth about young people in care, made by and featuring young people in care, who talk frankly about the need to change public perceptions.
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