The indications are that, disappointingly, Ofcom is likely to reject theconcept of a 9pm watershed, which would have prevented junk foodadvertising during the hours when children are most likely to bewatching TV.
What is more, Ofcom's current proposals do not apply to brandadvertising where no products are shown. This means that food and drinkcompanies will be free to get around the restrictions by advertising,for example, the restaurant instead of the burger. It is leaving thedoor wide open for companies to shift their marketing spend intoprogramme and channel sponsorship, which is likely to steer children andyoung people even more towards consuming unhealthy foods and drinks.
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