The change follows a legal challenge by the National Heart Forum - analliance of 50 national organisations, including NCB - which in Mayannounced plans to take the regulator to court for failing to offer thisoption.
Despite its u-turn, Ofcom maintains that a 9pm watershed would place a"disproportionate" burden on broadcasters.
"This decision is good news for all those concerned about children'shealth," said Gill Frances, NCB's director of children's development."However, it is important to keep up the pressure to ensure thatchildren receive appropriate protection from junk food advertising."
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