The legal action is designed to force the regulator to back down on itsrefusal to include a proposal to ban junk food adverts targeted atchildren before 9pm in a consultation on food advertising (Children Now,17-23 May).
The 9pm watershed was the measure campaigners thought most likely torestrict the impact of food and drink advertising on children. Despiteadmitting this was true, Ofcom ruled out the measure due to"disproportionate costs" to broadcasters.
The National Heart Forum has now formed an alliance of organisations toapply for a judicial review. They include the British MedicalAssociation, the National Children's Bureau and the National Union ofTeachers. Jane Landon, deputy chief executive of the National HeartForum, said the joint action showed the depth of feeling about theissue.
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