Ofcom has angered campaigners by rejecting the concept of a 9pmwatershed for the advertising of foods high in fat, salt and sugar.Instead, Ofcom proposed a ban on adverts for these foods during allshows aimed at under-16s as well as during programmes such as TheSimpsons. The draft proposals will not apply to brand advertising whereno products are shown, leaving food and drink companies free to promotetheir brands.
Al Aynsley-Green, the children's commissioner for England, accused Ofcomof failing to recognise the extent of the obesity crisis. "Children havebeen sold out yet again to the interests of profit," he said.
Jo Butcher, principal health officer at the National Children's Bureau'said: "It's shameful that firms can get around the restrictions byadvertising, for example, the restaurant, not the burger."
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