The year started with the unprecedented sum of 370m for victimsof the Asian tsunami. When Make Poverty History was supplemented by Live8, the "cure" for poverty was established as needing political action,and young people appeared to have been enrolled in a highly focused andthemed campaign.
Our end-of-year research also revealed that 81 per cent of 11- to16-year-olds helped their school raise money for outside causes and thenumber intending to be long-term charitable givers rose six per centfrom 2002.
One remarkable finding of our research in May was that all the youngpeople surveyed said that they know someone who had visited the areaaffected by the tsunami.
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