Speaking at the conference Tackling Obesity in Young People: Effective Partnerships for Healthier Children, Tessa Jowell said that one way to fight bulging waistlines was to reduce fatty-food advertising and promotion targeted at young people. "Our job is to help them achieve control, not just through exercise and weight loss, but psychologically," said Jowell.
Increased government intervention in tackling young people's health problems could also help tackle the problem, she said.
The Department for Culture, Media and Sport has set up an activity co-ordination team to work with the Department of Health to boost participation in sport. A three-year strategy will be launched in April to get 70 per cent of the country fit and active by 2020, and will have a strong focus on young people. Health secretary John Reid is due to publish a white paper on public health in July.
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