Agency I Wonder If will work with Hackney to develop a three-year marketing strategy, and will involve local young people in developing the campaign.
Gerald Eastwood, managing director of I Wonder If, said: "The timescale of this project stretches to the London Olympics in 2012 where a third of the games area will be hosted in Hackney."
He added: "Who is better placed to develop compelling propositions for the youth of Hackney, than the youth of Hackney themselves?"
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here