How? The site is aimed at parents of babies aged five to eight months and provides checkpoints allowing them to ensure their child's development continues at a healthy rate. It also helps to answer common questions that parents have and can be used to explore specific issues such as teething, speech development and immunisation.
Why? First-time parents may be scared about potential health issues their baby may have, and worried that they are not knowledgeable enough to spot any problems. They can also be too embarrassed to ask for help. The site is a discreet way of providing information commonly sought after by new parents. Where? The website can be accessed at home by any parent and is available in all of Sunderland's 17 children's centres. This encourages parents into the centre and ensures that they can speak to a health expert immediately if they have any major concerns.
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