A total of 14 local authorities in Wales have joined forces to recruit foster carers.
The councils are funding a television advertisement being screened onHTV over the first two weeks in February.
It has a central contact number and gives details of a website forpeople interested in fostering that directs them to their relevant localauthority.
Councillor Mike German, Welsh Assembly cabinet lead member for childrenand young people, said: "We are hoping to raise the profile of fosteringin the community to get more people involved."