THE CHALLENGE
Three years ago, Connexions South Central staff were looking for ways of improving young people's awareness of Apprenticeship opportunities.
"There were far more promotional materials available on further education," recalls the organisation's development manager, Dave Goodrich. "We wanted to create something that gave Apprenticeships some parity of esteem for young people leaving education."
THE SOLUTION
The answer lay in developing a web database offering a centre on which training providers could advertise opportunities in Hampshire, the Isle of Wight, Portsmouth and Southampton, and for young people to apply for them directly.
The organisation secured two grants from the European Social Fund in October 2005 - 350,000 for an online "central vacancy unit" and 200,000 for a system of support for school-leavers.
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