THE CHALLENGE
Last autumn, East Sussex County Council's children's services was looking for a fresh way of getting young people's feelings about growing up in two deprived areas in the county. Louise Carter, the department's assistant director for planning and performance, wanted a visual tool that could engage a broad age range of young people in placing the area under a microscope.
THE SOLUTION
Carter came across a technique called "emotimapping", a process developed by The Campaign Company, a communications agency specialising in community engagement.
Emotimapping uses "emoticons", facial expression symbols familiar to computer users, to enable young people to "map" feelings about certain places in their neighbourhood. The symbols are pasted on to a huge street map, which is then used to stimulate discussion.
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