I like the Olympic logo - it's bold, it is definitely an acquired taste and it challenges our perceptions. But if Richard Caborn, Tessa Jowell and Seb Coe have aspirations of a groundswell of sustained sporting participation (and remember no previous Olympics has ever achieved this) they need to do more than spend 400,000 on an edgy logo.
They need to find ways to connect with those at the heart of community sport across the UK in an inclusive, motivating and supportive way.
Grassroots sports development for young people in the voluntary sector has always been at the heart of what we do. The Olympic organisers might like you to believe that they are the panacea for sporting participation among young people, but without a diverse and dynamic network of community provision a sustained legacy is not achievable.
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