We were commissioned to write the advert by Eteach, a school recruitment service. They came to us because they hoped we’d be creative and said no one knows teachers better than their students.
Our brief was to create a 40-second advert, written and voiced by pupils and targeted at teachers and school staff. We also had to design a web and social media campaign.
We called ourselves The Creators and came up with the “teaching hero” idea – a teacher who has inspired and helped their pupils. I loved seeing the characters come together.
We developed some ideas based on 1950s comic Superheroes, where schoolchildren can nominate their teaching hero and give them a superhero teaching name. Our tagline was: “Saving the world one class at a time”.
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