Goal: To encourage children to play sport with the ultimate aim ofdeveloping sportsmen and women who will compete in future Olympics
Funding: 100,000 over two years from the Mercers' Company.Westminster City Council pays for the staff. The project also usesbusiness sponsors to fund its work
Contact: Richard Shwe, head of sports, Westminster City Council. 0207641 5885, rshwe@westminster.gov.uk
While many sports projects simply aim to get children active,Westminster City Council's Champion 2012 project goes further. Set upthree years ago, the project aims to nurture the sporting talent ofchildren in the London borough with the goal of producing world-classathletes in time for the London Olympics.
Richard Shwe, the council's head of sports, says Champion 2012 came intobeing after the council reviewed local sport facilities forchildren.
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