A spokesman for the agency said: "At the moment it seems they (celebrities) are only advertising unhealthy foods." But, he admitted the agency had no legal powers to require celebrities to advertise healthy foods.
Celebrities fronting campaigns include England rugby captain Lawrence Dallaglio (McDonald's) and BBC presenter Gary Lineker (Walkers crisps).
The agency will also develop guidelines for the food industry on reducing fat, salt and sugar in products aimed at children.
- www.foodstandards.gov.uk.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
