Is it true that they're finally going to ban food advertising forchildren? In a word, no. But they're offering to tighten up therules.
Who are "they"? Several "theys" are involved in the development of thisinitiative. The Food Standards Agency published a research review in2003, which found that promotional activity aimed at a child audiencehas an effect on their preferences, what they want to buy, and what theywant to consume; and these preferences refer to both brands anddifferent types of food. Last year in its Choosing Health delivery plan,the Government recommended that Ofcom should consult on proposals totighten up broadcasting advertising, sponsorship and promotion toaddress concerns about childhood obesity.
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