Getting media attention isn't as difficult as you think. The tricky bit is working out your angle.
Take our lesbian and gay youth group. Numbers were slipping and an awareness-raising push was needed to get our name and number out there. Important community information, but hardly what anyone would describe as breaking news.
What we needed was something different. A new angle to get the group noticed. And we didn't have to look far for inspiration. Nominations for the annual Academy Awards had just been announced and the gay love story Brokeback Mountain was everywhere, having just scooped four Golden Globes, a Bafta for best film and been nominated for an Oscar or two.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here
