Meanwhile, a US study reported in the New Scientist found "fast food branding really does make food more appealing to children". Pre-school children preferred burgers in McDonald's packaging to those in plain wrappers despite the fact the food was identical. But there is hope. "Children in the study were twice as likely to prefer theMcDonald's-branded carrots as the plain-packaged ones," points out New Scientist, paving the way for Happy Veg.
While others were busy McDonald's bashing, the South Wales Echo followed the fortunes of careers adviser Jeff Evans, who "swapped his suit for a uniform and his paperwork for a shift at his local McDonald's". The stunt was part of the company's efforts to challenge public perceptions and "the dictionary definition of the 'McJob' as unstimulating andlow-paid". Evans, who described his shift as "busy", got to serve customers and even "put together his own Big Mac".
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