We are having problems recruiting social workers. We have had a history of high-profile problems, but have made huge progress over the past 18 months. How can we persuade people that we are now a better, more supportive employer?
In most professional communities the informal network is probably the most powerful, so “the word on the street” when social workers meet and discuss with friends often sets the tone of how you are viewed.
It is important you ensure your current staff feel good about what they have achieved and that they are good ambassadors for you.
Trade paper adverts and perhaps a feature on what you have achieved, with views from workers and service users will also help.
Organising a drop-in evening where people who are interested can meet staff, mangers and elected members for an informal discussion is a good way forward. Make sure you get the information from those who come to follow up.
Also, use the internet and social media to place factual good news stories about your work and success.
Recruiting skilled staff is an essential element of good outcomes, so even in tough financial times a little investment is well worth it.
Answered by Paul Clark. Clark is director of the Potential Organisation. He was director of children’s services in Harrow for seven years
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