In a bid to tackle alcohol-related harm, particularly in young people, the association is calling for an end to all promotions such as happy hours, two-for-one purchases and ladies' free entry nights.
A report titled Under the Influence also renews the call for other tough measures such as a minimum price per unit on alcoholic drinks and for them to be taxed higher than the rate of inflation.
Dr Vivienne Nathanson, head of BMA science and ethics, said: "The reality is that young people are drinking more because the whole population is drinking more.
"Our society is awash with pro-alcohol messaging and marketing. In treating this we need to look beyond young people and at society as a whole."
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