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Action for Children in debut ad campaign

1 min read Social Care Youth Work
Charity Action for Children will launch its first-ever advertising campaign in the New Year.

Two animation-style TV ads will air from New Year's Day for five weeks, illustrating the transformative effects of the charity's work.

One features the story of Nicola, a young carer whose mother was diagnosed with MS when she was eight years old, so she began looking after her. This affected her ability to get involved with school and her self-confidence.

With Action for Children's support, she says was able to cope, and says she has "become a different person".

The other, airing from mid-January, features the story of Dan, who is on the autistic spectrum and as a result has struggled with his ability to interact with other people and control his temper.

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