Little Acorns Fostering, a privately owned independent fostering agency in Suffolk, said it was “devastated” to have caused offence for its commercial which features a couple looking after a mop as if it were their own foster child.
The 90-second advert, which ends with the couple looking upset after realising that their “child” is an inanimate object, encourages people to “put their love to better use” by fostering a child.
It shows the couple feeding the mop, which is dressed up as a child, teaching the mop skills such as riding a bike and eventually celebrating its graduation.
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