Hoodforts
Aim To dispel myths about hoodie culture and showcase young people's talents
Funding Includes £2,800 from the Prince's Trust
A group of young entrepreneurs are reclaiming the hoodie and helping to spread positive messages about young people.
The young men from the Mile End Community Project hope their new brand Hoodforts will help turn misconceptions about young people on their head. The name has multiple meanings, explains chief designer Syed Ahmed, 19, including the fact that many young people in Tower Hamlets see their areas or "hoods" as fortresses that they have to protect.
But the name also reflects the "thoughts" young people have about life. "The name sums up a lot of the problems we have in our area and the day-to-day trouble we get into," says Akikur Rahman, 19.
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