Dan Foster works in media and communications at the Children's Legal Centre. He has been a successful charity media consultant for eight years. Here, he suggests ways that charities can get results in raising their profile for low or no cost.
With funding for charities at an all time low, what money-saving tips can you offer to help other charities get their message across?
Be creative. Many charities have limited budgets and need to think outside the box to get their point across. Churning out ineffective press releases are time-consuming and don't always work. My advice is for charities to think about other ways you might get coverage. Many local and national radio stations have regular phone-ins and guest slots that are set by the day's news agenda. Keep a check of the TV, radio and newspapers - they might be discussing a topic that relates to your work. Get a spokesperson from your charity to comment on-air.
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