A video campaign aimed at cutting teenage pregnancy rates has caused controversy for showing scenes of a teenager giving birth in a school playground.
YouTube pulled the campaign by NHS Leicester City just 24 hours after it was uploaded for fear of causing offence.
Tim Rideout, NHS Leicester City's chief executive, has defended the campaign, saying the hard-hitting content is necessary to hammer home sexual health messages to traditionally hard-to-reach teenage girls.
"The campaign was based on what young people told us they wanted to know," says Rideout. "Leaflets and posters are not getting their attention and those who don't attend, or have left school, are missing out on sex education.
Register Now to Continue Reading
Thank you for visiting Children & Young People Now and making use of our archive of more than 60,000 expert features, topics hubs, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's Included
-
Free access to 4 subscriber-only articles per month
-
Email newsletter providing advice and guidance across the sector
Already have an account? Sign in here