Clubs for Young People (CYP) said the scheme was a great opportunity togenerate extra income for centres and get educational messages across.But the media company that will obtain the advertising said it wouldn'trule out taking adverts from companies such as McDonald's.
CYP, a network of more than 3,000 clubs for 11- to 25-year-olds,finalised the five-year contract with FBI Media last week. It couldgenerate tens of thousands of pounds for the charity, its memberorganisations and individual clubs, said FBI Media sales and marketingdirector Tim Ritson.
Ritson estimated that a third of the ads would be educational campaignson issues like drugs, road safety and safe sex. The remaining two thirdswould advertise products like new films and computer games.
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