The regulations, launched by the Food Standards Agency (FSA) and the Department of Health, will ensure all types of formula meet the nutritional needs of babies and that its marketing does not undermine breastfeeding.
Measures include tighter rules on labelling to clarify that follow-on formula should only be used for infants over six months old, restrictions on advertising and guidance for the industry to apply the new laws.
A 12-week consultation period has started on the draft statutory guidance notes, which will end on 13 February 2008.
An independent review of the regulations will take place after a year to ensure they are working effectively.
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