Consultation on tougher tobacco control

- I need to hear some good news about the UK these days.

Well, I'll bet you didn't know that the UK comes top in a European league table rating countries on their approaches to tobacco control. More importantly, smoking rates are going down. Now, the government is asking the people in England, Wales and Northern Ireland what further actions it should take, in a tobacco control consultation paper.

- Public education, health warnings, hypnosis - that kind of thing?

The government's overall strategy addresses a number of areas, including: effective communications and education campaigns; reducing tobacco advertising, marketing and promotion; and reducing its availability and supply. This latest consultation focuses on: reducing smoking rates and health inequalities; tackling the supply of cheap tobacco; and supporting people of any age to quit or, for those who can't, looking at the potential of a harm reduction approach to helping them deal with their addiction.