A health and social care select committee report on childhood obesity calls for urgent action to be taken including the introduction of a 9pm watershed for "junk food" advertising and tighter regulations on food discounts and promotions.
The committee said it had identified key areas - including health inequality due to childhood obesity between the richest and poorest areas - which the government needed to address before it published its revised childhood obesity plan later this year.
The report recommends a ban on brand-generated characters or licensed television and film characters from being used to promote high fat, sugar and salt (HFSS) products on broadcast and non-broadcast media and for regulations across both mediums to be aligned.
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