Ambassadors will be located across the country working in different youth work settings. Their work will be detailed on the Youth Work Week website and promoted through Twitter and Facebook.
Holly Draper, the agency's corporate communications executive, said: "We are also working to secure coverage of Youth Work Week on national television, radio, and national and local newspapers. We intend to demonstrate to interested journalists, and through them the wider public, what effective youth work is all about and the benefits it brings."
Youth Ambassadors are being asked to host a journalist in the run-up to the week so they can experience effective youth work first hand.
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