The week has been relaunched this year with the theme of "celebrating great youth work". As well as raising the profile of youth work with politicians and the public, it aims to help generate positive publicity for young people locally.
Short case studies of successful programmes or personal stories of valuable youth work interventions will be featured on the agency's website for the week. See, for example, the story of the agency's trainee Jodie McNamara elsewhere in Children & Young People Now (pp8-9). These can be sent to nya@nya.org.uk.
The website will also contain a range of free resources to support organisations taking part.
The week takes place between 1 and 7 November. As ever, it will be up to those young people and youth organisations who choose to take part to decide on how they promote and celebrate their own activities and successes.
Fiona Blacke, the agency's chief executive, said: "Youth work and youth services need all the recognition they can get at the moment as the pressure on budgets tightens. We all know about and understand the benefits youth work brings to young lives. The challenge now is to make sure that others hear the same message, understand it and act upon it.
"We need to be far more vocal in showcasing the amazing achievements of youth work in transforming young lives, particularly for the most vulnerable young people. We need people to understand that youth work interventions made now can save the public purse in the future."
