By logging on to the site www.sharingcare.co.uk, parents can search for families living in the same area who are willing to share a full-time nursery place or the cost of a nanny.
The web site has been developed by national childcare charity Daycare Trust, nanny agency Tinies Childcare and Nannytax, a payroll service for parents and nannies.
Stephen Burke, director of Daycare Trust, said: "By sharing childcare, parents can increase the affordability and flexibility of their childcare."
Registration on the web site is free before 31 October.
They praised the Department of Health's move, which for the first time says health professionals should establish a "rapport" with young patients and give them "time and support to make an informed choice".
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