The central London academy will initially provide a combination of formal study and work-based learning to 60 young people, selected on the basis of flair and enthusiasm.
Education Secretary Ruth Kelly and the Arcadia Group, owner of retailer Bhs, announced the plan last week. The initial 20m cost of the academy will be met by Arcadia, the Department for Education and Skills and the Learning and Skills Council.
Kelly said the project would "blaze a trail" for the Skills Academy programme outlined in last week's white paper Skills: Getting on in business, getting on at work. The scheme will create 12 academies, each representing a different skill sector.
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