1Many people have a deep-seated paranoia about the media that is out of proportion. Relax. Lowlife tabloid journalists sometimes rise out of the gutter to make people miserable - avoid them. Reporters from reputable local, regional and national media are friendly and surprisingly nice people. Forget the fear and concentrate on being methodical in thinking through the message you want to get across.
2 Once youth projects get in touch with the local media they will be pleased to find that the contact flows both ways. They begin by feeling indebted because they want coverage for their work, but they soon discover that journalists need a constant supply of stories and are keen to cultivate people who provide them. If you are available and give journalists what they want, they may phone you when they need help or quotations for a story of their own.
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