When you look at young people, do you see a group of uncontrollable yobs, a threat to the stability of the community and an example of the degeneration of society itself?
Probably not, because you are youth workers and it is your job to look behind labels and react to the diversity of young people's needs. But increasingly, that's what the majority of the media sees, or affects to see, and that is the image that it reflects back to society.
Stereotypes
In a survey of national and local newspapers carried out by research firm Mori for Young People Now, the majority of stories over the course of one week were negative, and even those that were not negative tended to peddle stereotypes (see box, p17).
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