Three years ago, Young People Now set out with a bold ambition. That ambition was to change the way young people were portrayed in a predominately negative light in newspapers, on television and on the radio. An exclusive study was carried out, which found that nearly three-quarters of all stories written about young people presented them in a negative way.
To challenge that perception, Young People Now launched its Positive Images Awards in 2005 to reward media organisations and young people who have successfully countered the stereotypical view of the disgruntled antisocial teenager. Now in its third year, the awards invite youth organisations and the media to submit entries of their work, which are judged by a panel comprising leading youth sector figures, previous winners and, most importantly, young people themselves (see far right).
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