These are two striking findings from Mori research to support this week's launch of Young People Now's Positive Images campaign, which is lobbying for a more balanced coverage of young people and youth issues in the media (see p16).
In her message of support for the Positive Images campaign, youth minister Margaret Hodge said the image of young people demonstrated by media coverage such as the News Shopper's Shop-a-Yob Bingo (YPN, 9 June, p3) leads to stark stereotyping similar to that endured by the much maligned mother-in-law. By instigating the Positive Images campaign, Young People Now aims to change these perceptions and encourage the media to sign up to a code of practice for the coverage of youth issues.
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